There is no question that if your business is aiming for any kind of success in the modern marketplace it simply must have an effective presence online. There is also no question that an effective online presence requires an effective SEO strategy – of the search engines cannot find you, then customers will not find you either.
But when many businesses think of SEO they tend to focus on content creation and social media. While these aspects of SEO are certainly important, the technical aspects of SEO are often overlooked, and they are every bit as vital to the success of your online presence which is why, as we move into 2025 you should really give some serious thought into whether you are investing enough in the technical SEO services your online success requires.
What is Technical SEO?
Technical SEO refers to actions taken to optimise the infrastructure of a website with the aim of improving the site’s visibility on Search Engine Results Pages (SERPs). So while content based SEO works by optimising relevance and embedding targeted keywords into the content of a website, technical SEO is focused on the construction and structure of each page and considers the aspects of web building that the user never sees such as how search engine algorithms will crawl and index the site, how quickly each page loads and so on.
What does Technical SEO involve?
The first thing a technical SEO services company will do is perform a detailed technical site audit to identify and log anything that might be causing an issue with the site as it stands. These will be categorised according to how rapidly they need to be resolved.
What happens after a Technical SEO audit?
Once an SEO company has completed its SEO audit it will get to work fixing any on-page errors. Everything from mending or removing broken links to implementing hreflang tags. When that is done attention turns to making sure the site code is written in ways that make it easier for search engines to “crawl” and index the site. The final tasks are to make sure that any images or other files on a page are streamlined so that they do not extend load time. This makes sure that users are not kept waiting for their pages to load and reduces bounce rates.
But are there real benefits?
There certainly are. The reason that firms should invest in Technical SEO are very simple. By improving user experience and increasing engagement technical SEO has the potential to deliver significant return on your investment. A technically sound website might not look to the casual viewer any different to a website that full of errors and issues. But a website that has had its technical SEO taken care of will deliver a smoother, faster and altogether more enjoyable experience to the user – and a more positive user experience reduces bounce rates and increases engagement. This in turn leads to higher trust, a better relationship with potential customers, higher conversions and higher sales.
Real return on investment
That return on investment, driven by the higher engagement and higher sales revenue that can result from good technical SEO is the obvious reason to invest in effective technical SEO services. but there are other, less tangible, less easily measured benefits to consider too.
Because in these hyper-connected online times your online presence might be the only version of your business that people see, and making a good impression on potential customers who discover your business online is every bit as important as the cheerful and polite greeting you give to customers that you meet in person. It might not be immediately visible, but the positive experience that is delivered by a robust and effective technical SEO strategy is crucial to that vital first impression which makes technical SEO one of the best investments you will make in 2025.